Moving Music: fundraising for a digital future
For nearly all of its 110 years the London Symphony Orchestra has had a desire to share its world-class performances far wider than the concert halls in which it performs. In 2000 LSO Live was born to do just that – to record live performances and issue them on CD and download. Fourteen years later the world has changed: the internet has grown up, and alongside, TV broadcasts by the big broadcasters of orchestral concerts have declined.
In the last few years the LSO has been trying to find a way to film its concerts and to use the footage to take the Orchestra’s music out beyond the concert hall to millions across the world, to those who are not near enough to the cities we visit or otherwise unable to attend in person for reasons of health or wealth. Advances in digital technology will enable us to do this as never before – through educational sites, aimed at young people, which use the films in innovative ways; in web-based on-demand streaming services; on Pure Audio Blu-ray; in cinema broadcasts; through iTunesU and through internet TV services.
But to do this we need your help.
The scale of this ambition is greater than anything the LSO has tackled before, and to achieve it we have launched our most ambitious fundraising campaign to date: Moving Music. In 2012 we were challenged to raise £6 million by 31 May 2015 – and if we did so this would release £3 million of matched funding from Arts Council England. We have been delighted by the generous support received so far, but to reach our target we are now appealing to you to help us in the final stage of our campaign.
From £10 to £1000: your donation, small or large, would help us to film our performances, present the material in innovative way and distribute them through the latest digital technologies for years to come - to secure the brightest possible future for the LSO and bring the joy of music to millions of people.
All gifts to Moving Music are gratefully received, and raise a 50% match grant from Arts Council England. With Gift Aid, this means that your contribution to the LSO is worth up to 75% more than your original donation, at no additional cost to you.
There has never been a better time to give.
or contact 020 7588 1116
Every gift, small or large, will make a difference. Thank you.
Where your money will go:
Already an award-winning platform (Webby Awards 2014 winner; Lovie Awards 2014 finalist), LSO Play takes high-quality recorded concert footage and places it into a platform in which the user can watch it through six different camera views, including angles from which cameras are not usually placed. In addition instrumental masterclasses based on the repertoire and information about the instruments helps the user to explore the world of orchestral music. The platform was launched in 2013 and is aimed at school-age students, although the multi-angle viewing experience is suitable for everyone. With the help of your donations new repertoire will be added periodically.
Pure Audio Blu-ray
LSO Live is one of the lead partners in the development of this new format with Sony and msm studios, which enables the user to experience our LSO Live releases with HD sound and extra video content. The discs will play on any Blu-ray player, from a PlayStation to high-end equipment. The user can simply insert the Pure Audio Blu-ray in the Blu-ray player and navigate through the tracks via the standard controls. And for direct access to the tracks use the numeric keys – just as on a CD. For users preferring navigation on a screen, the Pure Audio Blu-ray also provides menus just as on a video Blu-ray. These pop-up screens give information about the tracks, track lengths, audio streams and video content. Your donation will ensure we can continue to produce content for this exciting new format.
LSO Live iPad App
This app was launched in 2014 alongside LSO Live’s 100th release, and enables the user to manage and explore their iTunes Library of LSO Live purchases in their tablet. The app includes technology to play audio through Apple’s Airplay technology to high quality stereo equipment and internet-connected TVs. Plans are in place to develop the app to include video releases, and for platforms including Kindle Fire, Android OS and internet TV, which can be achieved with the help of your donation. The LSO Live App was shortlisted in the Lovie Awards 2014.
LSO concerts will be available to watch in full on the Digital Theatre platform, which offers low-cost rentals and purchases of footage in HD. It will also include content aimed at schools, colleges and universities to engage and motivate students online. Your donation will help us to devise and film these essential tools to engage young people.
To find out more about Moving Music and the work of the LSO, or discuss any potential large gifts confidentially, please contact:
+44 (0)20 7588 1116
LSO, Barbican Centre,
Silk Street, London, EC2Y 8DS.
The London Symphony Orchestra Ltd and The London Symphony Orchestra Endowment Trust are Registered Charities (Nos 232391 and 233700).